Friday, January 30, 2009

Delirius Designs and Iyra Paboikina: MDM Agency Client of the Week


Inspired by the upbeat diversity and charm of New York City, Delirius strives to capture the fine line between elegance, sensuality and originality. The focus of the brand’s collection is comfort and individuality that translates well into the consumers’ lifestyle and works across all aspects of their wardrobe.


Co-designer and Parsons and FIT – alum, Iyra Paboikina states, “New York is always full of energy and constant movement while at the same time, mysterious and graceful. At first, it’s hard to catch the never ending rhythm, but as soon you're comfortable it is impossible to stop.”

The designs are contemporary but at the same time extremely flattering and body conscious, flirty and chic. Beautifully draped tops are ideal to pair with denim, and whimsical tailored dresses are perfect for any occasion. The Delirius woman is modern, feminine, sophisticated and at the same time she is not afraid of independence, taking risks and standing out.

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